Sound Branding: Using Music to Sell More John Groves

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Published: October 10th 2012

Kindle Edition

33 pages


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Sound Branding: Using Music to Sell More  by  John Groves

Sound Branding: Using Music to Sell More by John Groves
October 10th 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 33 pages | ISBN: | 10.53 Mb

Sound Branding is the concept of using sound as a communications tool for steering consumers’ perception of a brand and selling more. It is both old and new. It is so old that the church has it and so new that it has to be explained to virtuallyMoreSound Branding is the concept of using sound as a communications tool for steering consumers’ perception of a brand and selling more. It is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager. While brands have spent considerable sums of money on visual branding, they have sorely neglected the way they sound, becoming the victims of unsystematic, unstructured and almost random use of sound and music.

However, Sound Branding can increase the effectiveness and efficiency of brand communications, through a structured process of developing, implementing and managing the sound and music that a brand uses for its communications, thus increasing consumer awareness of the brand and increasing sales.



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