Based on the author s popular course at the University of Pennsylvania, Mix it Up focuses on the role of media and popular culture in everyday life, with a particular emphasis on the organization and functioning of the mass media industry- theMoreBased on the author s popular course at the University of Pennsylvania, Mix it Up focuses on the role of media and popular culture in everyday life, with a particular emphasis on the organization and functioning of the mass media industry- the increasingly blurry relationship between cultural consumption and production- and the social significance of leisure activities, from sports to shopping.
Whether it s DJ culture, YouTube videos, or mash-ups, Mix It Up takes an empirically driven (yet user-friendly) approach to examining media and pop culture from all corners of society. Writing in a non-textbook style, Grazian relies on a variety of theoretical perspectives and fleshes out his discussions with examples from empirical sociological studies as well as excerpts from field notes, face-to-face interviews, and other research materials collected over the last decade.